Professor Emeritus, Florida State University Educational Psychology and Learning Systems
Prof. Keller is one of the most recognized and respected scholars in the field of educational technology and instructional design. He is best known for his work in learning motivation. Prof. Keller’s celebrated ARCS (Attention, Relevance, Confidence, and Satisfaction) Model of Motivational Design is well-known among instructional designers. The model sheds light on how to encourage and sustain learner motivation in the learning process. It has been used successfully with both traditional and emerging educational technologies to enhance instructional designs. Prof. Keller’s work continues to be a major influence around the world with numerous research reports verifying the model’s validity and usefulness in every learning setting – be it in schools, corporations or government.
Prof. Keller currently serves as Professor Emeritus at the Florida State University (FSU)’s Department of Educational Psychology and Learning Systems, one of the world’s leading entities in educational technology and instructional design. Prof. Keller received his Ph.D in Instructional Systems Technology and Organizational Behavior from Indiana University in 1974 with a major in instructional systems technology. He was appointed Assistant Professor in instructional technology at Syracuse University following his doctoral degree. At Syracuse University, Prof. Keller applied his knowledge and skills consulting a wide variety of businesses and government bodies, including the military. He made major contributions to the development of approaches in the design of motivational systems as well as the design of performance improvement and systematic training design processes for school districts, major corporations and government agencies.
Prof. Keller’s doctoral research led to him being named Outstanding Young Researcher by the Association for Educational Communications and Technology in 1975. His other awards include Encore Presenter at the National Society for Performance and Instruction (1987 and 1989), Best Article of the Year in Performance and Instruction (1989), Instructor of the Year at FSU (1989-1990) and Distinguished Alumnus Award, Instructional Systems Technology Program at Indiana University (1982).
Prof. Keller has published four books and participated actively in organisations such as the Association for Educational Communications and Technology, the International Society for Performance Improvement and the American Educational Research Association. He has delivered addresses, participated in conferences and completed consultancies outside the US in more than 20 countries, particularly in Europe, South America, Northeast Asia and Southeast Asia.